November 2019 – SPV DIGITECH

Professional Skills and Qualifications:

Knowledge of standard and current SEO practices
Familiarity with relevant tools (e.g. Semrush, Sistrix, Screaming Frog, MOZ), keyword tools (e.g. WordTracker, Keyword Discovery) and web analytics tools (e.g. Google Analytics, WebTrends, Google Search Console)
Knowledge of PPC programs and optimizing data gathered from both organic and paid sources
High-level proficiency in MS Excel, PowerPoint, and Word
Knowledge of HTML, CSS and XML

Key Functional Areas of Responsibility:

Developing and implementing effective search engine optimization (SEO) strategies
Provide recommendations, conduct keyword research and manage strategies for content development
Monitor and evaluate search results and search performance across the major search channels in order to improve rankings
Coordinating content, web design, social media, PPC marketing and other activities
Managing offsite and onsite optimization projects and reporting on performance
Review technical SEO issues and recommend fixes
Optimize website content, website structure, landing pages and paid search copy
Direct off-page optimization projects (e.g. link-building, infographics)
Collect data and report on traffic, rankings and important SEO KPIs
Work with social media and PPC teams to optimize campaigns
Review website speed & provide improvements to the development team
Improve companies overall visibility

The Benefits

Month: November 2019